Home of the KBGoodIce Self-Dispensing Nugget Ice Machine
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Flurida Group’s journey in ice-making technology began over thirty years ago when founder Jeff Ding first encountered Western beverage culture and its ice-based experience during his time in the United States. This cultural difference inspired a profound reflection on ice-making technology, eventually evolving into a global technological innovation mission.

Like many great enterprises, Flurida’s development trajectory has been characterized by strategic positioning and market insights. In 2001, four years after its establishment, the Group identified and capitalized on Asia’s growing demand for high-quality ice-making equipment through a partnership with Haier Group.

From initial trade agency to manufacturing and R&D transformation, to today’s global technology leadership, Flurida Group has built comprehensive technological barriers and global industrial positioning through its focus on and innovation in ice-making technology.

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Culture

Integrity which also means honesty and credit. They are the central idea of the way of being a person. Standing in the world should be based on honesty and credit. To cultivate morality, we must be truthful, consistent in words and deeds, keep our promise and be honest.

Innovation is characterized by new thinking, invention, and new description. It not only refers to updating and creating new things, but also includes change. Innovation means giving, change, and risk.

Commitment is to concentrate on the work, refers to the employees in a collective work, strictly abide by the professional ethics attitude. Professionalism requires diligent work attitude, down-to-earth, no regrets.

Development is a process in which things change, update and continue, with both quantitative and qualitative changes. There are both positive and negative changes. We should conform to and promote development.

Professionalism creates value

For many years, Flurida has formed its own core competitiveness by virtue of its professional technology, created great value for the enterprise, and promoted the continuous development and growth of the enterprise. What’s more, Flurida not only shares the value created with customers, but also focuses on the interests of customers, to win the trust of customers, and always closely integrate with customers and grow together.

customer interests first

Integrity which also means honesty and credit. They are the central idea of the way of being a person. Standing in the world should be based on honesty and credit. To cultivate morality, we must be truthful, consistent in words and deeds, keep our promise and be honest.

Quick response, immediate action

Our quick response ability and decisive execution ability not only catch the pulse of the market, but also win the high recognition of customers.

FLURIDA

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